In this episode of the “What Really Matters” podcast, we sit down with Asher Craig, former Deputy Mayor of Bristol and a lifelong advocate for social justice and youth empowerment. Asher shares her incredible journey from community activism to political leadership, revealing how her personal experiences shaped her passion for driving change. We explore: – Asher’s upbringing as part of the Windrush generation in Bristol and her early encounters with systemic barriers. – Her work championing underserved communities, especially young people, in education and beyond. – How Asher leveraged her political role to reform youth provision and prioritise grassroots solutions. The ongoing challenges young people face in Bristol and how collaboration can create real change.